Nike: The Blackout

This was a cross-platform promotion that we did for Nike in the lead-up to Black Friday with the goal of driving students to Nike.com. The final videos were released across Instagram grid and story, Facebook, Youtube, Snapchat, and the UNiDAYS native app in three languages.

Result:

  • 11,600,000 impressions on social

  • 405,000 site visits to nike.com

  • 1,900,000 reach via UNiDAYS CRM Channels

  • 65% Uplift in engagements YoY. 

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